About Nestlé Business Solutions (NBS)
- Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.
- At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.
About the Role
The main purpose of the UX/UI Websites Optimization Specialist is to support the Business/Market in user experience and content optimization process on Nestlé websites and/or Mobile Applications (corporate, brand, eCommerce or internal platforms), ensuring consistency and maintaining high-quality information standards across the websites. Integrate analytical services/tools, create based on visitor’s behavior insights and recommendation, monitor and track customers activities on the websites, support Business/Market in integration process of these recommendations. Setup A/B tests of pages and present to Business/Market recommendations with clear explanation of the value of these changes. The role requires knowledge of Google platform (Google Analytics, Google Tag Manager, and Google Optimize), SessionCam, GlassBox, Usabilla, TINT, understanding the functionality of Drupal and Magento CMS, experience in UX and UI fundamental research and design, and good analytical and communication skills. Provide support to the partners as the UX/UI optimization expert during relevant meetings and the development of internal functional trainings.
What You'll Be Doing
- Integrate Analytical services/tools and use them to analyze customer behavior to build insights and recommendations.
- Analyze customers interaction with the website and provide solutions based on Nestlé and industry UX/UI best practices.
- Generate A/B testing hypothesis, manage experiments and provide suggestions on the next steps.
- Set up feedback collection on websites, analyze users' perceptions and provide actionable insights.
- Test and implement new service offerings.
- Act as an expert for the brand during testing of new functionalities.
- Present solutions to the Brand managers and provide next steps regarding required changes/implementations.
- Supporting IBS Web content team during integration recommendation in to the websites.
- Mentor and support other team members (web content editors, tech team, brand managers, tech agencies, UX/UI website optimization specialists).
- Developing documentation.
- Internal quality check.
- Participate in functional trainings development.